B2B Brand Manager
Job Description
- Leads B2B Marketing Campaigns and Activations (Strategy + Execution).
- Responsible for Designing, Managing, and Evaluating Marketing Campaigns.
- Works Closely with all Stakeholders (Regular Status and Performance reports directly to senior leadership, leads all GTM alignment between stakeholders)
- Manages Budgets for marketing campaigns (Leads decisions to cut or bump up marketing spends)
- Manages Brand Strategies and works closely with Marketing Ops, Digital & Design Teams for Execution Excellence (responsible for KPIs of all Marketing Campaigns and Third Party Agencies and Suppliers)
- Brand Champion internally and externally, protecting B2B brands reputation and interests through all Marketing Communications and Campaigns
- Represent the marketing team to cross-functional groups within the B2B brands and its affiliates
- Manage and Coordinate day-to day Marketing tasks across internal stakeholders and Third-Party Marketing Agencies/Suppliers
- Ensure Campaign Timelines are met, and the team is prepared with contingency plans.
- Analyze data to evaluate the success of all Marketing efforts and come up with new ideas to improve brand marketing and exposure
- Lead Market research efforts to enhance Marketing Campaigns
Qualifications
- Proven ability to lead and motivate a diverse team, setting clear priorities and goals.
- Strong analytical skills to develop effective marketing strategies based on market research and consumer insights.
- Excellent verbal and written communication skills to convey ideas clearly and effectively.
- In-depth knowledge of digital marketing tools and techniques, including SEO, SEM, and social media marketing.
- Experience in managing budgets and understanding financial metrics to drive marketing effectiveness.
- Ability to analyze data and market trends to inform decision-making and strategy adjustments
- Familiarity with the specific industry in which the organization operates, including current trends and competitive