BTL LEAD
Job Description
- Responsible for planning, executing, and managing below- the-line marketing activities aimed at driving brand awareness and sales through direct engagement with consumers
- OG Activations | Retail Marketing
- Develop and implement BTL marketing strategies, including events, promotions, and activations to enhance brand visibility and customer engagement.
- Conduct market research to identify trends and consumer
preferences that inform BTL strategies - Lead Agency Meetings and Discussions. Able to mentor a team and build capabilities of current Lionheart Farms personnel who want to explore Marketing career opportunities.
Qualifications
- Minimum 2-4 years experience
- Marketing Expertise: Strong understanding of the marketing mix and BTL strategies, with a focus on consumer engagement.
- Excellent organizational skills to manage multiple projects simultaneously and meet deadlines
- Outstanding verbal and written communication abilities to effectively convey ideas and collaborate with teams and vendors.
- Ability to analyze data and market trends to inform strategic decisions and optimize campaign performance. Innovative thinking to develop unique marketing initiatives that capture consumer interest and enhance brand recall.
- Strong interpersonal skills to build and maintain relationships with stakeholders, including vendors and internal teams.